Cetaphil e-Commerce Thumbnails

Cetaphil is a leading skincare brand that has been recommended and trusted by doctors and dermatologists for over 70 years, and is used by millions around the world to improve the resilience of their skin.

The goal was to create a new hero image for their products on their e-commerce platforms (primarily Shopee and Lazada). The new and current hero image provides more information about the product while also having elements of the brand, indicating it is a legitimate product being sold by the official store.