Social Trendjacks
Trendjacking has been a popular form of brand content creation. Here’s how I’ve incorporated the latest viral trends for the brands I work with.
111 Somerset tried its hand at the viral Say It On Beat trend, using the mall's tenants to amp up the difficulty.
Following Netflix's Singles Inferno craze, White Sands tapped into the trend by pairing the season's iconic characters with relevant products and tenants.
Known for its marina views and pet-friendly environment, Quayside Isle joined in on the Punch the Monkey trend, priding itself as a sanctuary for the chimp.
Quayside Isle utilises the Squid Game hype to highlight its tenants' vast seafood spreads.